• TerrAvion TerrAvion
  • Mar 10
  • 3 min read

4 Reasons why image data bolsters input manufacturers

High-resolution, subscription aerial imagery data can benefit everyone in the ag retail chain. From the major, multinational input producers and ag retailers, down to the growers, TerrAvion imagery data can help each group achieve its goals. The goal of large input manufacturers, such as Bayer, Syngenta, and Corteva, for example, is to sell more specialized inputs, bringing higher yields and cost savings to the individual farm.

Visual proof of input performance

TerrAvion high-resolution vigor imagery is capable of detecting even the most subtle signs of variation in crop health.TerrAvion high-resolution vigor imagery is capable of detecting even the most subtle signs of variation in crop health. Our 10 cm/pixel NDVI imagery is a powerful tool for effectively evaluating input performance at any time during the growing season. While yield results are the final confirmation of a field’s performance during the season, they don’t tell the full story. Weekly crop health imagery will tell how various inputs performed throughout the season. One variety or hybrid may have performed better on a specific soil, through a drought or flood, recovered from a storm, or resisted pest and disease pressure better than another crop. TerrAvion subscription imagery tells the full story of how a field and its inputs perform at any time throughout a season. This will allow the effect on yield to be allocated precisely to the specific input. In contrast, end-of-season yield data will make it impossible to point any input specifically. While yield results are essential, showing visual, data-backed proof of crop/input performance during the growing season is a powerful tool for gaining grower buy-in on specialized seed or other inputs.

Better crop monitoring leads to more actionable issues

High-resolution imagery, delivered frequently at key points throughout the season, is the premium crop monitoring solution on the market. TerrAvion serves 10 cm/pixel NDVI, Infrared, and Synthetic Color images in addition to a high-resolution Thermal. Each one of these products by itself is capable of picking up different crop stress signatures before they will be evident in lower-resolution imagery or even at the ground. The ability to evaluate all data layers together in the OverView platform makes it evident what is going on and where what actions should be taken to prevent a permanent effect on yield,

Fast turnaround and frequent data deliveries

4 Reasons why image data bolsters input manufacturersTerrAvion has high-frequency image deliveries with overnight processing to ensure that even when the most subtle signs of crop stress become present, the underlying issue, like pests, weeds, or nutrient-deficiency, can be identified quickly. Allowing intervention before it manifests into something that affects yield or return on investment. With more actionable issues in fields detected early, there are more opportunities to act on them to alter the end result. In many cases, managing issues causing crop stress will result in the application of inputs, whether that’s a nutrient, pesticide, fungicide, or herbicide application, or reseeding if a planting issue caught early enough. More insight into what is happening in fields at all times will result in more inputs being sold, which benefits the whole agronomic chain.

More efficient and effective variable-rate application maps

The goal of precision agriculture is to increase yields while increasing efficiency, using technology and data to capitalize on every small margin available on every farm while also limiting wasteful practices which is supported by detailed variable rate mapsThe goal of precision agriculture is to increase yields while increasing efficiency, using technology and data to capitalize on every small margin available on every farm while also limiting wasteful practices. Variable-rate technology is a perfect example of this. Variable-rate applications are made to deliver a crop the exact amount of product it needs to reach its full yield potential. It means that variable rate applications are made to the right amount of resources to the right spot on the fields less where no positive ROI on the products is expected but more. More inputs to areas with higher yield potential. Typical variable-rate programs will result in increased use of specialized inputs that return greater yields and a higher ROI over blanket rate applications. In the world of precision agriculture, detail is key, and TerrAvion imagery delivers the detail needed for precision agronomy. TerrAvion imagery is capable of creating opportunities to make more efficient and effective applications and visualizing the impact of those inputs. This visualization will help growers understand where they have spent their money effectively.

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